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Our History

holiday liquor

It all started in 1982 when David Hernandez and family opened a small beer store just off some railroad tracks in Weslaco, Texas, where one could buy a six pack of beer; buy a keg for a party, pick up a Styrofoam cooler or stock up on snacks. A lover of beer and good times, the partners named this establishment Pop-A-Top. Over time Pop-A-Top grew from one store to twelve, and each year the business seemed to improve.

Ten years after opening the first Pop-A-Top, it was decided that the business needed to shift with the times and provide a wider more upscale range of products and services for the Rio Grande Valley. The new range of offerings was to include retailing and wholesaling beer, wine, liquor, and cigars Valley Wide.

After much hard work and dedication, what started as Pop-A-Top and became Holiday Wine and Liquor has passed the thirty year mark.

This family owned and operated business continues to flourish and currently offers its services and selections at nine locations: McAllen Headquarters, a new location on Dove and 10th, Harlingen, Edinburg, Mission, Weslaco, Brownsville and San Benito.