Coming together is a beginning. Staying together is progress, and working together is success.- Henry Ford

Rio Grande Valley, 

We want to reach out and thank you, our customers, for all your support and trust in Holiday Wine and Liquor and, consequently, the Rio Grande Valley.

Nellie, my amazing wife, and I started this company at ages 24 and 25. We are celebrating our 44th year in business next month, and we have been working hard every day since.

We have been able to put hundreds of young people through college, provide employment for thousands of families, and help the RGV community celebrate its milestones.

When we started with Pop-A-Top in 1982, the shelves were stocked with ice-cold beer and Snickers bars; now they’re stocked with world-class wine and smooth spirits from every corner of the world – but the goal remains the same – helping our customers toast to their birthdays, weddings, promotions, and really – any day!

You are a part of that. Your loyalty, support, and patronage make a difference.

Over the last 44 years, we have forged friendships, improved the RGV, helped you celebrate your amazing lives, and built a family business we are so very proud of.

We look forward to the next 44 years!

Cheers to you, RGV.