Coming together is a beginning. Staying together is progress, and working together is success.- Henry Ford

Rio Grande Valley, 

We want to reach out and thank you, our customers, for all your support and trust for Holiday Wine and Liquor and consequently, the Rio Grande Valley.

Nellie, my amazing wife, and I started this company at ages 24 and 25, we are celebrating our 39th year in business next month, and we have been working hard everyday since.

We have been able to put hundreds of young people through college, provided employment for thousands of families and have helped the RGV community celebrate their milestones.

 When we started with Pop-A-Top in 1982, the shelves were stocked with ice-cold beer and Snickers bars, now they’re stocked with world-class wine and smooth spirits from every corner of the world – but the goal remains the same – helping our customers toast to their birthdays, weddings, promotions and really – any day!

You are a part of that. Your loyalty, support and patronage makes a difference.

Over the last 41 years we have forged friendships, impacted the RGV for the better, helped you celebrate your amazing lives and built a family business we are so very proud of.

We look forward to the next 41 years!

Cheers to you, RGV.